KC Concepcion Launched as the brand's ambassador of Plana Forma.

 Apart from her happy love life, one more reason that keeps KC Concepcion blooming these days is this 55-minute fitness program called Plana Forma.

This afternoon, July 21, she was launched as the brand's ambassador at the 6th Floor of Jecoprime Building in The Fort, where she gladly announced, "I lost 16 pounds over the past months..."

Her latest endorsement is another testament to her popularity among advertisers. In the July issue of YES!magazine, she ranked 15th in "The 20 Top Endorsers of 2011."

The daughter of Sharon Cuneta and Gabby Concepcion remarked, "Of course, nagpapasalamat naman tayo siyempre sa mga patuloy na naniniwala na makakatulong ako sa brand nila."

And she assured the public that she only endorses brands and products that she believes in.

"Ginagamit ko talaga nang todo-todo," just like Real Leaf and Century Tuna that are both staples in her diet.

Her boyfriend Piolo Pascual was at the launch to support Kristina (how the singer-actor-host calls her).

"You know what? Piolo has been supportive of  mga projects ko this year talaga. And I will also support him in all his projects," the 26-year-old host beamed.

She added, "And also, my friends since grade one, from high school, andito to support not just to be here pero ginagawa rin nila itong workout na ito. Minsan, mas madalas pa kaysa sa akin."

BECOMING ATE. Her half-sister Garrie Concepcion, who  has been accompanying her to showbiz events of late, was also in attendance.

Asked how their relationship is turning out, a happy KC says, "Lagi siyang nag-BBM [BlackBerry Message], lagi siyang nagti-text so I guess isa yun sa mga natututunan ko this year, kung pa'no maging talagang ate.

"Meron kang kapatid na dalawa o tatlong taon lang yung agwat ninyo, 'tapos ngayon lang talaga kayo nagkakilala."

"Hindi rin naman araw-araw nangyayari sa buhay ng tao yung 16 years yung agwat ninyo nung isa mong kapatid [Frankie Pangilinan], so talagang very different yung situation at ngayon lang ako natututo maging ate talaga."

GOING LOW KEY ABOUT LOVE LIFE. She recently went to Europe, and related her visits to Buckingham Palace, "kung saan nag-kiss sina Prince William and Catherine," and Westminster Abbey, "kung saan sila kinasal!"

Since she mentioned weddings, is she going to walk the aisle anytime soon?

"Lalo akong pinapawisan niyan," she quipped. "Ayoko pa po pag-usapan, wala pa po yung ganyang plan ngayon."

When asked how she wants the proposal to happen, she politely declined to talk about anything related to her love life.

"'Wag po yun. Dito na lang po muna tayo sa Forma. Ang dami-dami pong nangyayari sa buhay nating lahat, 'wag po sa love life...

"Pati po si PJ [Piolo's nickname] ang daming projects di ba?

"Mas marami pa pong mangyayari kaysa sa love life naming dalawa. I-focus natin yung energy natin sa mas marami pong nakaka-inspire na mga bagay tungkol sa buhay niya at sa buhay ko rin po."

Apart from her happy love life, one more reason that keeps KC Concepcion blooming these days is this